These Are the Colours Over You: Storytime Parachute Song
These are the colours you need to wear to be successful in life
Add these four hues to your wardrobe now
Words by Shakaila Forbes-Bell
Think about it: how long does it take you to plan your outfit for a job interview or an important business meeting? Half an hour? An hour? Two? The point is, you probably spend as long planning what to wear as the actual meeting itself.
Because like it or not, you’ll often be judged by what you wear. Shakaila Forbes-Bell, Founder & Editor-In-ChiefThe Psychology of Fashion,explains it takes a fraction of a second to form an impression: 0.1 seconds to be exact.
‘You can’t possibly reel off your likes, your dislikes, your hopes and dreams in 0.1 seconds – so what happens? Your clothes speak for you. Clothing style serves as an implicit perceptual cue, influential in the execution of a wealth of social transactions,’ she says.
And while style is important, it all comes down to one thing: which colour you wear. Shakaila says, ‘colour of our clothes have a significant impact in eliciting certain psychosocial behaviours’.
With that in mind, she shares the colours you can wear to make sure that your first impression is the right one.
Within the realm of colour psychology, no other colour gets quite as much attention as red – most notably due to its effect on sexual attraction. A study on attractiveness by Nicolas Guéguen compared perceptions of women wearing red, blue, green and white clothing. Results indicated that the women who wore red were viewed by men as having higher sexual intent than women wearing other colours.
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