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Dove Marks Third Annual Self-Esteem Weekend
Today marks the start of Dove's third annual Self-Esteem Weekend, a three-day event that aims to inspire mothers and mentors to talk to the girls in their lives about beauty, confidence and self-esteem. According to Dove's research, a staggering six out of every ten girls hold themselves back from doing something they love because they feel bad about the way they look. What is more, only 11 percent of girls would use the word 'beautiful' to describe themselves. "We want beauty to be a source of confidence, not anxiety," said Lauren Harper, Senior Marketing Manager at Dove. "Today is about starting a national conversation about confidence."
The goal is to reach 15 million girls globally about self-esteem awareness by the year 2015. It's a big undertaking, but Dove notes they have already reached 9 million. This weekend is sure to raise that number. Over 250 girls from associations like Girls Inc., Boys and Girls Club, Girl Scouts, and the Young Women's Leadership Association met for the Self-Esteem Weekend Kick-off event this morning, where they participated in a panel discussion with actress KeKe Palmer, rapper Toni Blackman, Dr. Mona Gohara, and managing editor of MTV's Act Blog, Alexis Tirado. "The goal is to talk about ways we can all work together to build a girl's self esteem," explained Harper. The group then converged on Times Square, where Dove's Global self-esteem ambassador, Jess Weiner, and Palmer discussed Dove's self-esteem efforts.
"Dove is committed to inspiring girls to reach their full potential," adds Harper. Now that's real beauty.
Video: Dove Invisible Dry – Confidence In Any Color
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